Audience Demographics

Demographics refer to the charactersitics of the human population and population segements, especially when used to identify consumer markets. Demographics regard socio-economic factors such as age, income, sex, occupation, education, etc. Audience demographics are a very important aspect of media planning in matching the media with the market as industries/companies often define their target market in terms of demographics. For companies, identifying the demographic groups that will be most interested in their product, can mean the difference between success and failure.